The Importance of Professional Branding and Marketing Photos

Rebecca MacNeill
May 9
2 min read

On the fence about booking that branding session? I may be biased but I'm here to tell you to TAKE THAT LEAP! Why are headshots and branding photos often dreaded? Why are you still using the same boring headshot from 6 years ago instead of investing in yourself and your business?

Headshots and branding photos absolutely do not have to be a drag. Especially when you book with me 😉 It's the perfect way to have fun while you update your photos to show off your true personality. I'll make you feel comfortable, and lean into your strengths while we chat about what makes your business special. We can capture the voice and personality of you AND your business.

Plus, branding photos are so much more than just a headshot. It's like building a folder of your very own, custom stock photos to use for all your marketing needs. From your website to social media, printed collateral and more, why not have your very own photos that keep your visual identity consistent.

High quality, consistent imagery is so so important. It can help make your brand identity recognizable, which builds trust with current and potential clients. Building trust and relationships with potential clients is a key part of your online presence, so branded photos helps enhance that and fosters that emotional connection.

All this to say, branding photos are crucial for a few main reasons.

It makes you and you brand recognizable.
It builds trust with current and potential clients.
It helps you to stand out from the competition.
It's a stellar first impression.
It communicates your business' and your personality before people even meet you.
It increases your engagement.

And if you're thinking, "I don't even know where I would use my branding photos" - I've got you covered there too. You can use branding photos in so many ways, like